Ahmad Damadi, also known as 3inshams or Bigrax, spearheads Ego Records, a Saudi Arabia-based label founded in 2022 with a vision to introduce diverse global sounds to Saudi Arabia's underground music scene. Ahmad, a pioneering DJ, defies mainstream trends by introducing genres like Amapiano and Afrobeats, aiming to revolutionize the regional music landscape.

His distinctive approach has earned him spots in prestigious platforms such as MDL Beast DJ Competition 22, Movement Radio, Scene Noise , Alula Moments, and XP Music Futures 2022 - 2023. As an outlier and trailblazer, 3inshams is set to reshape the music scene in his region.